Category Archives: Marketing

Brand Value Plan – Brand Identity Guru

Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, … Continue reading Continue reading

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Cognition, Emotion and Motivation

The article "Cognitive-behavior modification and organizational culture" shows how organizational culture is the focus and barrier to improving organizational performance (Boan, 2006). A research design examining organizational culture in promoting healthcare improvement develops an intervention to enhance organizational teams. The … Continue reading

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Relevance of Psychometric Assessment in Today's Competitive Corporate World

That the human resource is the most critical for an organization's efficient functioning, has long been a management truism. That this resource is also an organization most challenging and difficult to manage, is a more covert, yet universally accepted idea … Continue reading

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The Ardell Wellness Stress Test Self-Assessment

My first book, "High Level Wellness: An Alternative to Doctors, Drugs and Disease" (Rodale, 1977), contained a chapter on stress. In it was a short stress test or self-assessment. Nearly 35 years have passed since I wrote this and devised … Continue reading

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What Motivates Sales People?

If you think sales people are motivated by money, think again. SalesMax is one of our highly validated and reliable assessments for selecting consultative sales persons. It is a unique psychometric test in the assessment arena because it not only … Continue reading

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